Name -: Advertising As A Career by Subrata Banerjee.
About the Book-: Advertising As A Careerby Subrata Banerjee is a practical guide for those looking to pursue a career in advertising. It provides valuable insights into the industry, covering the creative process, strategies, and essential skills required for success. The book offers advice on how to build a strong career, navigate the dynamics of advertising agencies, and overcome challenges in a competitive field. Ideal for students and professionals, it’s an essential resource for understanding both the creative and business aspects of advertising.Published by the famous National Book Trust Publications, this book is exclusively available on Ritikart.